Industries — SaaS

CFO leadership built for recurring revenue.

Subscription businesses are judged on metrics most finance functions were never built to produce — ARR quality, retention, burn efficiency, and the story they tell together. We bring dedicated CFO leadership to SaaS companies so the numbers are ready before investors, boards, or buyers ask.

What we bring into focus
ARR & retentionReconciled to ledger
Burn & runwayManaged by model
Deferred revenueDiligence-ready
Board reportingCredibility-building
Metrics built from the ledger up — consistent, defensible, and board-ready.
Who we serve

Financial leadership across the software and subscription landscape.

Venture-backed SaaS

Board-grade reporting, runway management, and financials that hold up under term-sheet scrutiny.

Bootstrapped & founder-led software

Disciplined finance from early revenue onward, sized to the stage of the business.

B2B subscription platforms

Annual contracts, usage-based pricing, and the deferred revenue dynamics they create.

PE-owned software companies

Value-creation plans, KPI discipline, and reporting cadences sponsors expect.

Hybrid service-and-software businesses

Separating product revenue from services so each is measured and valued on its own merits.

SaaS companies approaching a transaction

ARR scrubbed to acquisition standard, where revenue quality drives the multiple.

Verticals

Deep finance experience across the software landscape.

Every software business runs on recurring revenue, but the economics underneath differ sharply by vertical — who the buyer is, how contracts are structured, what regulation applies, and where margin actually comes from. We bring CFO leadership that already understands the industry your software serves.

Clinician using healthcare software on a tablet

Healthcare SaaS

Practice management, electronic health records, revenue-cycle, telehealth, and patient-engagement platforms. We understand the sales cycles of hospital and physician-group buyers, implementation revenue that must be separated from subscription revenue, HIPAA-driven cost structures, and the metrics acquirers in healthcare technology expect to see.

Digital payments and financial software interface

Fintech & Payments SaaS

Payment processing, lending platforms, treasury tools, and embedded-finance products. Revenue here is often a mix of subscription, interchange, and transaction fees, each with its own recognition rules and margin profile. We build reporting that separates them cleanly and satisfies regulators, banking partners, and investors alike.

Freight and fleet tracking software on screen

Transportation & Logistics SaaS

Transportation management, fleet tracking, freight marketplaces, and last-mile delivery software. We have run finance inside logistics operations, so we understand usage-based pricing tied to shipment volume, carrier and driver payouts that flow through the platform, and the working-capital dynamics of marketplaces that sit between shippers and carriers.

Online storefront management dashboard

E-commerce & Retail SaaS

Storefront platforms, marketplace tools, inventory and order management, and retail analytics. Revenue often scales with merchant gross merchandise volume rather than seat count, and churn follows merchant survival rates. We model both and connect them to the cash forecast.

Property management software with building imagery

Real Estate & PropTech

Property management, leasing, construction, and building-operations software. Buyers are landlords, brokerages, and developers with long procurement cycles and multi-year contracts. We handle the deferred revenue, implementation accounting, and cohort analysis that make these businesses legible to investors.

Field technician using job management app on site

Construction & Field Services SaaS

Job costing, scheduling, dispatch, and project-tracking software sold to contractors and trades businesses. We understand seasonal revenue patterns, per-technician and per-job pricing models, and the hardware-plus-software bundles that complicate margin reporting.

HR and payroll platform on a desktop screen

Human Resources & Payroll SaaS

Payroll, benefits administration, workforce management, and recruiting platforms. Per-employee-per-month pricing, funds held on behalf of clients, and float income all require careful treatment on the balance sheet and in revenue reporting. We build the controls and the metrics both auditors and acquirers look for.

Students using learning software in a classroom

Education Technology (EdTech)

Learning management, assessment, tutoring, and institutional software sold to schools, universities, and corporate training programs. Institutional buyers bring fiscal-year budget cycles, grant-funded purchases, and multi-year renewals that shape both revenue timing and cash collection.

Marketing analytics dashboard with campaign metrics

Marketing & Sales Technology

Customer relationship management, marketing automation, analytics, and advertising platforms. High-velocity sales motions, freemium and product-led growth funnels, and usage-tiered pricing make customer acquisition cost payback and net revenue retention the metrics that define valuation.

Network security monitoring interface

Cybersecurity & IT Infrastructure SaaS

Security, monitoring, identity, and infrastructure-management platforms. Consumption-based pricing, cloud hosting costs that scale with usage, and gross margin pressure from infrastructure spend require a finance function that tracks cost of revenue at the customer level.

Energy management software with grid and solar data

Energy, Utilities & Climate SaaS

Energy management, asset monitoring, and sustainability-reporting software. Buyers are utilities, project owners, and large industrial operators with long, regulated procurement processes. Our background in infrastructure and renewable energy finance means we understand the customer's economics as well as the vendor's.

Accounting and legal practice software on a laptop

Professional Services SaaS

Practice-management, billing, and workflow software for accounting, legal, and advisory firms. Seasonal usage, partner-level purchasing decisions, and firms that resist change all affect retention. We model renewal risk and expansion revenue realistically rather than optimistically.

Don't see your vertical? The finance principles carry over; the industry knowledge is what we bring on day one. Book a consultation →

The challenges

Where SaaS finance falls short.

01Cash collected today mistaken for revenue earned today — inflating results and mispricing the business
02MRR, ARR, NRR, and CAC payback that don't reconcile to the financial statements
03Deferred revenue treated as an afterthought — and it's the first thing diligence examines
04Burn and runway managed by bank balance instead of by model
05Pricing and packaging decisions made without unit-economics grounding
06Fundraising and exit processes that stall because the data room wasn't ready
What we do

Dedicated CFO leadership for software operators.

01

ARR & metrics architecture

MRR/ARR roll-forwards, retention, and efficiency metrics built from the ledger up — consistent, defensible, and board-ready.

02

Forecasting & runway management

Operating models that connect growth plans to cash reality, updated as the business moves.

03

Unit economics & pricing

CAC payback, gross-margin discipline, and pricing strategy grounded in what each cohort actually returns.

04

Board & investor reporting

Reporting cadences that build credibility with directors and sponsors instead of consuming the team.

05

Fundraising support

Models, materials, and data-room preparation from a team that has sat on the company side of diligence.

06

Exit & transaction readiness

Revenue quality, financial hygiene, and diligence preparation that protect valuation when it matters most.

Let's talk

Have the numbers ready before they're asked for.

The most expensive time to fix your financial story is mid-diligence. A conversation now is the inexpensive alternative.

Book a consultation →

The information on this page is provided for general informational purposes and does not constitute accounting, tax, legal, or investment advice. Revenue recognition, metrics definitions, tax, and compliance matters for software businesses depend on the specific facts of your company and change frequently. Please consult a qualified professional regarding your situation. See our full Legal Disclaimer.